Even with the finest marketing in the world, no one will be aware of it if you don’t adequately inform your clients about it. There are some strategies that will offer you the maximum exposure, regardless of whether you want to enter the market immediately with a campaign or through a more specialized strategy.
These solutions are expertly implemented and deliberately planned to affect customer behavior and give your brand quantifiable information. Why not market promotions in the most efficient manner possible if they are designed to be shareable digital experiences that engage consumers?
These pointers will assist you to market your brand efficiently for any campaign.
Use partnerships and several channels
Utilize all owned, paid, and earned channels to spread the word about any campaign. With paid media, you fork over money to use things like display advertisements or commercials to reach an audience. Owned media are channels that you own and manage, such as your website. When a third party promotes your brand on your behalfs, such as through a television interview or reviews on Yelp or Google, this is known as earned media.
To connect with a fresh, focused audience, you should also think about partner inclusion. Strategic alliances may significantly influence consumer behavior and attract members’ attention. During a quiet period of the day, you might use a partnership to attract clients and boost sales.
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Test it with the Billboards
Make sure the billboard test is passed by your prize. The first step in making any interaction with incentives successful is motivating people to participate. Keep your prize messaging succinct, appealing, and digestible within a few seconds (like glancing at a billboard on the side of the road) paired with a basic, straightforward call to action. This is one of the finest methods to draw interest and encourage entries.
Three components make up rewarding messaging:
- The prize’s size (grand prize or total prize value)
- Amount of winners
- Probability of winning (e.g., daily, weekly, monthly)
Your ideal reward structure should have both a compelling prize value and a sense of attainability (either through the number of winners or the frequency of winning).
Our study shows that 75% of customers would definitely/probably take part in a promotion where one winner receives $10,000 and 100 other participants receive $100 each.
In the meanwhile, 73% would undoubtedly/likely take part in a contest where 100 persons would win $2,000 a piece.
68 percent said they would most likely or definitely take part in a contest where 100 persons would win $200 a piece.
And 56% would definitely or probably take part in a contest where 1,000 people would win $20 a piece.
You’re eager to reach as many customers as you can with your campaign now that it’s set to go global. Although it may seem like a straightforward process, it is essential to get your clients to the next stage of their promotions-related journeys. Your call to action has to be clear and compelling.
Clearly state your call to action
Utilizing your call to action can help you engage customers and effectively move them to the next step. Tagging and benchmarking are two methods for determining how well your campaigns are working.
When you tag media, you can monitor the success and impact of campaigns and maximize your spending. It’s useful to look at visitor-level metrics generated by each media channel when evaluating the performance of a show both during its airing and after it has ended (typically using Google Analytics).