Loyalty programs for businesses

Loyalty programs for businesses

In short, your business needs a customer loyalty program because it has a major impact. Our research shows us that a customer who signs up to your loyalty program is 47% more likely to buy from you again. And when 80% of your business will come from just 20% of your customers, you can see why it pays to invest in – and reward – customer loyalty.

But it’s not enough to simply send a thank you email each time they buy from you. With a loyalty program, you can tap into the key drivers of customer loyalty. Most shoppers in today’s world (74%) admit that working towards a goal or reward makes them loyal. An even higher share (79%) like to know that being loyal to a brand – your brand – gains them points.

Add in that you can incentivize referrals, and the benefits of creating your own loyalty program for customers become even clearer. The shopper gets a reward for spreading the word about your business. And you get someone to do your acquisition marketing for you.

They just don’t know it!

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