In short, your business needs a customer loyalty program because it has a major impact. Our research shows us that a customer who signs up to your loyalty program is 47% more likely to buy from you again. And when 80% of your business will come from just 20% of your customers, you can see why it pays to invest in – and reward – customer loyalty.
But it’s not enough to simply send a thank you email each time they buy from you. With a loyalty program, you can tap into the key drivers of customer loyalty. Most shoppers in today’s world (74%) admit that working towards a goal or reward makes them loyal. An even higher share (79%) like to know that being loyal to a brand – your brand – gains them points.
Add in that you can incentivize referrals, and the benefits of creating your own loyalty program for customers become even clearer. The shopper gets a reward for spreading the word about your business. And you get someone to do your acquisition marketing for you.
They just don’t know it!
