To stay in business, a brand has to continually entice new customers and generate income. In order to do this, you may either sell to your current clientele or draw in new ones. The second choice is both cheaper and...

Even with the finest marketing in the world, no one will be aware of it if you don’t adequately inform your clients about it. There are some strategies that will offer you the maximum exposure, regardless of whether you want...

It’s not shocking. A new “digital-first” consumer has been produced by the post-COVID economy. This consumer is more knowledgeable, connected, and distracted than ever due to the abundance of competing marketing messages, purchasing possibilities, and transactional methods. Customers anticipate and...

For thousands of years, every human relationship and every business transaction has had elements of trust and loyalty. People all across the world have close bonds with recognizable faces of welcoming vendors and merchants in addition to family and friends....

Companies all across the world are having to relearn how to engage members in this environment that is still very much post-pandemic. What changes will 2022 bring for your company? Is everything back to normal now? Do you now have...

Loyalty is temporary, and it always makes me giggle. It’s a phrase I frequently hear business owners and marketers say when lamenting the poor results of their incentives and rewards programs, disengaged clients, and unsuccessful acquisition attempts. However, the proverb...

One-and-done marketing won’t cut it if you want to succeed in today’s customer-driven industry. Brands must cultivate deep and enduring connections with their audience. Finding your best clients should be the first step. It entails recognizing and thanking your most...

Investing in first-party consumer data collecting is the next best action a business can take to endure the shifting digital landscape as third-party cookies phase out, as marketers are presumably well aware of. The consumer loyalty sector will be greatly...

Every industry’s brands are looking for fresh approaches to captivate consumers. But which techniques really lead to connections that last? Achille Traore, the CEO of White Label Loyalty, spoke to FUTR Europe earlier this month. Fresh ideas and digital change...

Loyalty is temporary, and it always makes me giggle. It’s a phrase I frequently hear business owners and marketers say when lamenting the poor results of their incentives and rewards programs, disengaged clients, and unsuccessful acquisition attempts. However, the proverb...