If your loyalty program isn’t currently utilizing mobile to its maximum potential, it’s likely to be on shaky ground. But what truly constitutes an effective mobile implementation? The way people buy things nowadays is complicated by technology, and devices like...

Of all, there was no “mobility sector” prior to a few years ago. While makers of transportation assets were concerned about market share, consumers thought about autos and public transportation. The term “mobility sector” now refers to all modes of...

Gen Z customers are part of a growing new group of consumers. As a knowledgeable marketer, you must discover what motivates this younger demographic and what aspects of your loyalty program to emphasize to appeal to them. Instead of viewing...

Today, marketing teams place a high focus on gaining new clients. Indeed, many businesses that understand the discipline required to achieve long-term goals and objectives every working day have specific positions dedicated to new client acquisition and retention. This position...

To stay in business, a brand has to continually entice new customers and generate income. In order to do this, you may either sell to your current clientele or draw in new ones. The second choice is both cheaper and...