Loyalty is temporary, and it always makes me giggle. It’s a phrase I frequently hear business owners and marketers say when lamenting the poor results of their incentives and rewards programs, disengaged clients, and unsuccessful acquisition attempts. However, the proverb...

Retailers and other businesses frequently utilize brand loyalty or customer loyalty programs as a marketing strategy to acknowledge and reward customers who frequently interact with and buy from a brand. To keep current consumers and draw in new ones, businesses...

The day has been long. It was fantastic that you have a booth at TechDay. You are now examining 13 pieces of paper that include fresh names, emails, and phone numbers. 150 brand-new contacts must have been acquired. They are...