In a series of benchmark studies conducted by RJMetrics in late 2015, acquiring repeat customers is of utmost importance as you scale. Repeat customers specifically touch on metrics such as lifetime value and average order value. In addition, there are enlightening...

Customers have seen and heard enough. People don’t buy from you just because you invested in an ad. Don’t focus on attracting customers if you don’t have a plan to retain them. Loyalty is the new currency. Loyal (and repeat) customers are...